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Art Director & Graphic Designer
Diverse Dialogues: We need to talk
Logo & Name Creation
Client: Adcraft
Agency: Campbell-Ewald
Role: Art Director, Designer, Copywriter
Adcraft wanted a new logo and name to go with their new program focused on creating a safe space to discuss diversity, inclusion, and belonging with a community in the advertising and marketing world.
In this design, I used the idea of conversations overlapping from varying communities to invoke a feeling of coming together and reaching an understanding. The ultimate creation between the two conversation bubbles coming together resembles a leaf, giving this design the same motif as extending an olive branch. The name just came along after I looked at what I made.
Vertical Main Logo
Horizontal Full Logo
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